Project · Mobile app · self-discovery · subscriptions

All About Me

A cross-platform iOS and Android app for self-discovery and daily emotional support through astrology, numerology and Human Design: a personal natal chart, card of the day, daily astro climate, in-depth personality report, personal astro calendar, compatibility and report history.

PMiOS · AndroidMVP delivered
Client
A startup in the esoterics and mindfulness niche
Role
PM
Status
MVP delivered
About the project

The app builds personalised recommendations and visual charts from precise user data: name, gender, date, time and place of birth. One interface brings together the natal chart, the numerology profile and the basic Human Design parameters with interpretations for every element.

User scenarios are described in 152 use cases across 12 areas: sign-up and profile, card of the day, astro climate, push notifications, in-depth report, astro calendar, compatibility, payments and subscription, history, settings, export and sharing, assistant.

Goals
  • Natal chart, numerology and Human Design in one personalised interface
  • Daily engagement through the card of the day, astro climate and notifications
  • Hybrid monetisation: a free tier, one-off products and a subscription
  • An architecture ready for feature growth after the MVP
My role
PM
  • Running iOS and Android development: stage planning, MVP scope prioritisation, deadline and release control
  • Turning 152 scenarios across 12 areas into team tasks and accepting the results
  • Working with the client: agreeing the MVP scope, feature order and the monetisation model
  • On my own initiative — Android regression testing and iOS bug triage before release
Key functionality
  • Sign-up via email, phone or social networks; a profile that automatically builds the natal chart, numbers and HD data
  • Interactive circular natal chart with animation and hints on planets, numbers and design centres
  • Card of the day: a daily metaphorical card with an illustration and an inspiring reading
  • Daily astro climate: planetary transits and aspects in plain language
  • Push notifications: card of the day, notable astro events, personal recommendations for subscribers
  • In-depth personality report — a one-off purchase or a subscription
  • Personal astro calendar by subscription: a daily forecast from the natal chart and current transits
  • Compatibility with another person in love, business and emotions — a one-off purchase
  • Report history synced by account and available offline
Team
  • iOS and Android
  • Backend
  • QA
  • Business analyst
  • PMme

Product testing — on my own initiative, on top of QA

Artifacts
  • 152user scenarios
  • 12scenario areas
  • 3payment models: free, one-off, subscription
Audience
  • People interested in astrology, numerology and Human Design
  • Users looking for daily emotional support and mindfulness practices
  • Premium subscribers: personal forecast and individual recommendations
Stack and tools
iOS and AndroidAstrology and the natal chartNumerologyHuman DesignPush notificationsIn-app purchases and subscriptionsPDF export and sharing
Outcome
  • The MVP covers all core user scenarios
  • An architecture for scalable feature growth is in place
  • Hybrid monetisation designed and implemented: free access, one-off products, subscription
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