RUEN
Project · Niche marketplace · C2C
Tandem
A marketplace for horse owners and equestrian professionals: listings for goods, services and horses, search and filters, profiles with reviews and ratings, a built-in messenger, a safe deal with escrow and moderation.
PM · BAEscrowIn production
- Client
- An equestrian-industry startup
- Role
- PM · BA
- Status
- In production
About the project
A two-sided marketplace with a high average ticket: tack, feed and equipment, services of vets, trainers and farriers, horse sales. Deals between private individuals are protected by holding the funds until confirmation.
User scenarios are described in 83 use cases across five areas: account, goods, services, chats, horses — down to horse comparison, reviews and complaints about a listing.
Goals
- One venue to list and find goods, services and horses
- Safe deals between private individuals
- Trust through profiles, reviews and ratings
My role
PM · BA- 83 user scenarios with corner cases and notifications — from SMS sign-up to a complaint about a horse listing
- Designing the safe deal: escrow, confirmation, disputes
- Running development, prioritization, working with the client
- Testing the seller, buyer and moderator roles — manual and automated
Key functionality
- Listings for goods, services and horses; catalogue modes
- Search and filters by category, price, location and rating
- Seller and specialist profiles with reviews and active offers
- Built-in messenger
- Safe payment and booking with escrow
- Reviews after a deal, horse comparison
- Admin panel: content and user moderation, complaints, basic analytics
Team
8people on average
- Frontend×2
- Backend×2
- QA
- Business analystme
- Designer
- PMme
I also joined manual and automated testing
Artifacts
- 83user scenarios
- 5scenario areas
- 3roles: buyer, seller, moderator
Audience
- Horse owners
- Equestrian professionals: vets, trainers, farriers
- Sellers of goods and services working with a high-ticket audience
Stack and tools
Escrow paymentsBuilt-in messengerModeration and complaintsRatings and reviews
Outcome
- The marketplace is in production
- A safe deal between private individuals designed and launched
- Three catalogue modes: goods, services, horses
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