Project · Mobile app · women’s health · Android

PLED

A women’s cycle and health app. Not a tracker but a record of evidence: ten-second daily entries turn into a “Folder for the doctor”, a PDF to bring to the appointment and get a diagnosis in one visit rather than ten years. Data stays on the phone only: no account, no internet, no third-party SDKs.

Personal projectPM · BA · DevReact Native · ExpoClosed testing · Android
Download the Android APK

Build 18 · 5 Oct 2026 · 48 MB · arm64 · installs from the file

Client
My own product
Period
2026 — present
Role
Founder · PM · BA · development
Status
Closed testing · Android
About the project

The bet is on diagnosis, not ovulation prediction. Endometriosis takes ten years on average to diagnose, PMDD twelve, because at the appointment a woman has no structured data. The validated tools for these conditions are daily diaries, which is exactly what the app collects.

Privacy by construction: an encrypted local database, no account and no backend, zero third-party SDKs. The release build has the network permissions removed from the manifest: the promise “I never go online” is enforced by the absence of the capability, not by the wording of a policy.

Goals
  • Entries in ten seconds a day, with no content feed and no sign-up
  • A “Folder for the doctor”: a PDF with a symptom timeline, a pain map, medications and red flags
  • An honest forecast: an interval with a confidence level and an explanation, plus a “no promises” mode
  • Privacy you can verify rather than take on trust
My role
Founder · PM · BA · development
  • Concept and positioning based on data about pain rather than the size of the tracker market: segments, modes, anti-features, the monetisation model
  • Analysis: the data model, a screen map (31 screens, 6 scenarios), eight module specs, a ten-sprint plan
  • Solo development: all the code, 320 automated tests, an APK build script that checks the signing key and the version
  • A design system and 39 mockups; content: 185 medications per the state drug register, 16 missed-pill rules, 10 red flags, 10 articles; the legal package
  • Closed testing with a group of women testers: an eleven-block plan, 18 builds, release notes for every build
Key functionality
  • Onboarding with a mode choice: six modes define how to count and what to show
  • Home screen: period, pain and well-being in two taps, a countdown shown as an interval
  • Pain screen: an anchored scale, location, and “what helped” from personal statistics
  • Cycles and forecast: a personal norm, an interval with confidence, anomalies, a “no promises” mode
  • Medicine cabinet: 21+7, 24+4 and continuous regimens, reminders, a missed-pill protocol quoting the leaflet
  • “Folder for the doctor”: a PDF for a chosen period, red flags phrased as “a reason to see a doctor”, visits
  • An article library, data export and deletion, a lock with a wipe code and screen protection
Team
1person, every role
  • Product and analysisme
  • Designme
  • Developmentme
  • Testingme

Closed testing is run by a group of women testers; defects are triaged for every build

Artifacts
  • 8module specs
  • 39mockups
  • 320automated tests
Audience
  • Women with pain and an unclear diagnosis: dysmenorrhea, endometriosis, PMDD
  • Irregular cycles and perimenopause, where ordinary trackers miss the date
  • Contraception on a schedule: reminders and a missed-pill protocol
  • Basic tracking as the free way into the product
Stack and tools
React Native · ExpoTypeScriptSQLite · SQLCipherDrizzle ORMPDF exportLocal remindersNo backend
Outcome
  • The app works end to end: ten sprints, from onboarding to the folder for the doctor
  • Nine days from concept to the thirteenth test build: 24 August to 1 September 2026
  • Closed testing runs to plan: five of the eleven plan blocks are done, defects are fixed in the next build
  • Next: publishing the privacy policy, RuStore, then iOS
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