RUEN
Project · Corporate marketplace · VK
DropStore
A non-monetized internal merch store for VK employees with an in-house currency, “Drops”: catalogue, purchases, personal account, delivery to the office or home, a CRM module for orders, products and warehouses, VK Teams integration and analytics.
PM · BAVK TeamsIn production
- Client
- VK — an internal product for employees
- Role
- PM · BA
- Status
- In production · VK internal environment
About the project
DropStore is not about revenue: it drives engagement and company culture. Employees receive Drops every quarter and spend them on branded goods and merch.
Behind the storefront sits a full CRM: collections (“drops”), stock control, an order status model with nine statuses, delivery handling by the facilities team, user and balance management.
Goals
- Higher employee engagement
- Stronger company culture
- Motivation through an in-house currency and limited merch drops
My role
PM · BA- Analysis artifacts: 27 entities, 5 roles with permissions, an order status model with 9 statuses, transitions and exceptions
- Delivery and bulk order-processing scenarios for the facilities team
- Tasking the team, prioritization, client demos
- Manual and automated testing of the storefront and CRM
Key functionality
- Catalogue of branded goods and merch, drop collections
- Purchases with Drops accrued every quarter
- Personal account: balance and order history
- Checkout with delivery to the office or home
- CRM module: orders, products, warehouses and stock, users, accruals and write-offs
- VK Teams integration: notifications and delivery confirmation
- Analytics: popular products, order statistics, user activity
Team
8people on average
- Frontend×2
- Backend×2
- QA
- Business analystme
- Designer
- PMme
I also joined manual and automated testing
Artifacts
- 27entities in the model
- 5roles with permissions
- 9order statuses
Audience
- VK employees — the buyers
- Moderators and administrators of the storefront and warehouse
- Facilities staff who hand out and deliver orders
Stack and tools
VK Teams APICRM moduleStock controlIn-house currency
Outcome
- Analysis artifacts v1.3 became the basis for development
- A single order status model agreed with the client
- Launched inside VK’s internal environment for company employees
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